Informativa sulla privacy
Last Updated: July 2026
Amariell respects your privacy and is committed to protecting your personal information. We value your trust and take privacy seriously when handling your information. This Privacy Policy explains how we collect, use, share, store, and protect your information when you visit our website, place an order, contact us, or otherwise interact with Amariell.
Amariell is the data controller responsible for your personal information.
By using our website, you acknowledge that you have read and understood this Privacy Policy.
1. INFORMATION WE COLLECT
When you visit the Amariell website, we may automatically collect certain information about your device and use of the website, including:
IP address
browser type
device type
operating system
time zone
cookies and similar tracking technologies installed on your device
pages viewed
products viewed
time spent on pages
referring websites, ads, or search terms
browsing behavior and interactions on the site
When you make a purchase or attempt to make a purchase, we may collect:
name
billing address
shipping address
email address
phone number
payment details
order information
transaction details
When you contact us, sign up for emails or SMS, submit a form, or otherwise communicate with us, we may also collect:
customer support messages
email subscription preferences
SMS subscription preferences
any other information you choose to provide
2. HOW WE USE YOUR INFORMATION
We use the information we collect to:
process and fulfill orders
arrange shipping and delivery
send order confirmations, tracking, and service-related messages
provide customer support
verify transactions and prevent fraud, abuse, chargebacks, and unauthorized activity
review and manage risk associated with orders
improve our website, products, services, and customer experience
analyze website traffic, store performance, and customer behavior
personalize content, product recommendations, and website experiences
send marketing emails or text messages where you have opted in or where otherwise permitted by law
comply with legal obligations and enforce our policies, terms, and rights
LAWFUL BASES FOR PROCESSING
Where applicable data protection law requires a lawful basis, we process personal information under one or more of the following bases:
Contract: When processing is necessary to accept payment, process an order, arrange fulfillment and delivery, provide customer support, or administer returns, refunds, replacements, warranties, and protection claims.
Consent: When you consent to marketing communications, non-essential cookies, targeted advertising technologies, or another activity that requires consent.
Legitimate interests: When processing is reasonably necessary to operate and improve our business, prevent fraud, secure our website, analyze performance, enforce our policies, investigate claims, prevent duplicate recovery, and respond to payment disputes, provided those interests are not overridden by your applicable rights.
Legal obligations: When processing is necessary to comply with tax, accounting, regulatory, consumer protection, law enforcement, court, or other legal requirements.
Where processing is based on consent, you may withdraw that consent at any time. Withdrawal does not affect processing that occurred before consent was withdrawn or processing supported by another lawful basis.
We do not sell personal information in exchange for money. We may disclose or share certain identifiers, device information, internet activity, commercial information, and related data with advertising and analytics partners for advertising measurement, attribution, analytics, personalization, and targeted advertising.
Depending on applicable law and how the information is used, certain advertising-related disclosures may be considered a "sale," "sharing," or targeted advertising even when no money is exchanged. Where required by law, we provide applicable privacy choices and honor valid requests to opt out of the sale or sharing of personal information.
3. PHONE NUMBERS
Phone numbers may be collected for purposes including:
shipping and delivery updates
order-related communication
customer service
fraud prevention or order verification
Marketing text messages are only sent when you explicitly opt in where required by law. Providing a phone number during checkout does not automatically enroll you in promotional SMS marketing unless you separately consent.
You may unsubscribe from marketing text messages at any time by replying STOP where available.
4. SHOPIFY PLATFORM
Our store is hosted on Shopify, which provides the ecommerce platform that allows us to sell our products and process transactions.
Your data may be stored through Shopify’s systems, databases, and general applications. Shopify stores data on secure servers and uses commercially reasonable security measures.
For more information about how Shopify handles personal information, customers may also review Shopify’s own privacy disclosures.
5. PAYMENTS
Payment information is processed securely through third-party payment processors and payment gateways. We do not store full credit card numbers or full payment card details on our own servers.
Payment providers may collect and process your information in accordance with their own privacy policies and legal obligations.
6. THIRD-PARTY SERVICES
We may share personal information with trusted third parties that help us operate our business, including:
payment processors
shipping carriers
fulfillment partners
fraud prevention and risk management providers
analytics providers
marketing and advertising platforms
customer support tools
email and SMS service providers
website hosting and ecommerce service providers
analytics tools used to understand how visitors use our site
These service providers receive only the information reasonably necessary to perform their services for us, subject to their own legal and contractual obligations.
We may also disclose information where necessary to:
comply with law, regulation, subpoena, or lawful request
protect our rights, business, customers, or property
investigate fraud, abuse, chargebacks, policy violations, or security issues
enforce our Terms of Service or other policies
CLAIMS, WARRANTIES, PROTECTION, AND PAYMENT DISPUTES
When reviewing a return, refund, replacement, missing-item claim, warranty claim, Lifetime Order & Shipping Protection claim, delivery dispute, fraud concern, or payment dispute, we may collect, use, retain, and disclose information reasonably necessary to investigate and respond to the matter.
This information may include:
order and transaction records
billing and shipping information
checkout and policy acceptance records
IP address and device information
fraud screening and risk information
tracking and delivery records
carrier information
customer communications
photos, videos, and claim documentation
proof of identity where reasonably necessary
return, refund, replacement, and store-credit records
previous claim and dispute history
Where reasonably necessary, this information may be disclosed to payment processors, banks, card issuers, card networks, fraud prevention providers, shipping carriers, fulfillment partners, warranty or protection administrators, professional advisers, regulators, law enforcement, courts, or other authorized parties.
We may use this information to verify eligibility, prevent fraud or duplicate compensation, investigate delivery or product issues, enforce our policies, defend payment disputes, comply with legal obligations, and protect the rights and security of Amariell, our customers, and our service providers.
7. INTERNATIONAL DATA TRANSFERS
Because we operate online and use service providers in multiple countries, your personal information may be transferred to, stored in, or processed in jurisdictions outside your country of residence, including the United States.
By using our website or providing your information, you acknowledge that your information may be transferred internationally.
We take reasonable steps to help ensure that personal information is handled securely and in accordance with applicable law.
8. COOKIES AND TRACKING TECHNOLOGIES
We use cookies, pixels, tags, and similar technologies to:
keep your cart active
remember preferences
recognize returning visitors
improve website functionality
analyze traffic and performance
measure advertising effectiveness
personalize advertising and content
help detect fraud and site misuse
Where required by law, we will request your consent before using certain non-essential cookies.
You may control or disable cookies through your browser settings. Disabling cookies may affect site functionality and certain features of the website.
9. ADVERTISING AND ANALYTICS
We may use analytics and advertising tools such as:
Meta Pixel
Google Analytics
Shopify analytics tools
other advertising or retargeting technologies
These tools help us understand customer behavior, measure advertising effectiveness, improve our marketing, and better serve visitors.
These technologies may collect browsing data, device data, and interactions with our website and ads. These technologies may also be used to deliver relevant ads based on your interactions with our website and other platforms.
You may be able to opt out of certain targeted advertising through browser controls, device settings, cookie settings, platform-specific advertising preferences, or privacy controls made available through our website.
10. EMAIL AND SMS MARKETING
If you subscribe or otherwise provide consent where required by law, we may send:
promotional emails
product updates
special offers
reminders
cart or browse-related reminders where permitted
SMS marketing messages
You may unsubscribe from marketing emails at any time by clicking the unsubscribe link in the email.
You may unsubscribe from marketing SMS messages by replying "STOP" where available.
Even if you opt out of marketing communications, we may still send non-marketing communications related to your orders, account activity, support requests, claims, payment disputes, or other transactional matters.
11. YOUR PRIVACY RIGHTS
Depending on your location, you may have privacy rights regarding your personal information, subject to legal limitations and verification requirements.
CALIFORNIA RESIDENTS
To the extent applicable California privacy law applies to Amariell, California residents may have the right to:
request information about the categories and specific pieces of personal information we have collected
request information about the categories of sources from which personal information was collected
request information about the purposes for collecting, using, selling, or sharing personal information
request information about the categories of third parties receiving personal information
request deletion of eligible personal information
request correction of inaccurate personal information
opt out of the sale or sharing of personal information
limit certain uses or disclosures of sensitive personal information where applicable
receive equal service and pricing without unlawful discrimination for exercising privacy rights
An authorized agent may submit a request on your behalf where permitted by law. We may require proof that the agent is authorized and may need to verify your identity before completing a request.
To submit a California privacy request, contact support@amariell.com with the subject line "California Privacy Request."
Where legally required, we will also process recognized opt-out preference signals and provide applicable website privacy controls.
EUROPEAN UNION AND UNITED KINGDOM RESIDENTS
If you are located in the European Economic Area or United Kingdom, you may have rights under applicable data protection laws, including the right to:
access your personal data
request correction of inaccurate data
request deletion of personal data
object to certain processing
request restriction of processing
request data portability
withdraw consent where processing is based on consent
CANADA AND AUSTRALIA RESIDENTS
If you are located in Canada or Australia, you may have the right to request access to or correction of your personal information in accordance with applicable privacy laws.
To exercise any applicable privacy rights, please contact us using the contact details listed below. We may need to verify your identity before processing certain requests.
12. DATA RETENTION
We retain personal information for as long as reasonably necessary to:
fulfill orders
provide customer support
maintain business and tax records
comply with legal obligations
investigate disputes, fraud, chargebacks, or abuse
administer returns, refunds, replacements, warranties, or protection claims
prevent duplicate compensation
enforce our agreements and policies
When personal information is no longer reasonably necessary, we may delete, anonymize, or securely store it as permitted or required by law.
13. SECURITY
We take reasonable administrative, technical, and organizational measures to protect personal information against unauthorized access, misuse, alteration, disclosure, or destruction.
While no security system can be guaranteed to be completely secure, we maintain reasonable administrative, technical, and organizational safeguards designed to protect personal information.
Customers are also responsible for safeguarding their own devices, passwords, and account access information.
14. CHILDREN’S PRIVACY
This website is not intended for children under the age of 13, and we do not knowingly collect personal information directly from children under 13.
If we become aware that we have collected personal information from a child in violation of applicable law, we will take reasonable steps to delete it.
15. THIRD-PARTY LINKS
Our website may contain links to third-party websites, apps, or services. We are not responsible for the privacy practices, content, or policies of any third-party websites or services.
Customers should review the privacy policies of third-party services before providing personal information to them.
16. CHANGES TO THIS POLICY
We may update this Privacy Policy from time to time to reflect changes to our practices, services, legal requirements, or business operations.
Any updates will be posted on this page with the updated effective date. Your continued use of the website after updates are posted means that the revised Privacy Policy will apply to future interactions with Amariell, subject to any consent requirements or other rights provided by applicable law.
17. CONTACT INFORMATION
If you have questions about this Privacy Policy or would like to submit a privacy-related request, you may contact us at:
Amariell
P.O. Box 693
Reedley, CA 93654
United States
Email: support@amariell.com
Note: This mailing address is for official correspondence only. It is not a return center. If a return is approved, we will provide the correct return address and instructions.
18. ACKNOWLEDGMENT AND PRIVACY CHOICES
By using this website or providing personal information to Amariell, you acknowledge that you have had an opportunity to review this Privacy Policy.
Your use of the website does not constitute consent to every form of personal information processing. Where consent is legally required, including for certain marketing communications, cookies, or advertising technologies, we will request consent separately.
Certain information may be processed without consent where reasonably necessary to perform a contract, comply with legal obligations, protect legitimate business interests, prevent fraud, investigate claims, secure our services, or exercise and defend legal rights.
You may withdraw previously provided consent where applicable. You may also exercise any privacy choices or rights available under applicable law by contacting support@amariell.com.